New Photoluminescent Lamps Light Up Zhejiang’s 168 Golden Coastline, Creating a Stunning Scenic Attraction

Zhejiang’s famous 168 Golden Coastline has long been known as one of the most beautiful coastal routes in China. The road stretches across rolling golden hills and open sea views that draw countless self-driving travelers every year. Its reputation as a must-visit destination continues to grow and now a new development has added even more charm to the landscape. A series of newly installed solar-powered photoluminescent lamps have begun lighting the route at night transforming the coastline into a glowing attraction that blends technology, environmental responsibility, and tourism.

The new lighting system was designed and produced by Hangzhou Junting Luminescence Technology Co., Ltd., a company specializing in innovative luminescent materials and photoluminescent applications. The company has introduced a product that combines solar energy collection, rare earth luminescent materials, and modern LED technology. The resulting lamps absorb sunlight during the day and continue to emit light for extended periods after night falls. Because they draw their power from the sun the lamps do not require electrical infrastructure, which simplifies installation and reduces environmental impact.

According to project coordinators in Cangnan County where the lamps were installed, the system was selected not only for its technological capabilities but also for its aesthetic potential. The lamps emit vivid colors, mainly shades of yellow, red, and blue, creating a visual effect that blends naturally with the scenery. During the daytime the fixtures remain unobtrusive against the natural environment. When evening arrives the colors begin to emerge, gradually giving the entire coastline a soft, glowing atmosphere that enhances the nighttime driving experience.

Local tourism officials report that drivers and cyclists have been quick to embrace the new installation. Many visitors who typically only stop for daytime sightseeing are now choosing to stay longer into the evening to witness the coastline under its luminous new appearance. Travel influencers and photography enthusiasts have posted images and videos across social media platforms showing the glowing road as it curves along the coastline. These posts have helped build online excitement, drawing even more visitors to the location.

The project represents an example of how rural and coastal tourism destinations are investing in infrastructure upgrades that blend functionality with creativity. The lamps serve a practical purpose by improving nighttime visibility along sections of the route that previously relied on very limited lighting. Some stretches of the Golden Coastline are far from towns or dense commercial areas. Traditional lighting installations would have required digging, wiring, and ongoing energy consumption. The solar-powered lamps solve this problem by providing illumination without the need for electrical connections.

Residents who live near the route have expressed support for the project. One shop owner in a nearby village told local reporters that the lamps have already brought new business, particularly in the evening hours. She explained that tourists now stop for food and refreshments later in the day because they continue exploring after sunset. Local officials believe the project could increase overnight stays and weekend tourism, providing economic benefits to surrounding communities.

Hangzhou Junting Luminescence Technology Co., Ltd. views the project as an opportunity to showcase the potential of photoluminescent materials. Representatives from the company state that the lamps demonstrate what can be achieved when scientific research and practical application meet. The firm has been developing luminescent materials for years and has focused on improving efficiency, durability, and environmental resilience. The coastline installation uses materials that resist weathering, moisture, and extended sunlight exposure, which are crucial requirements for coastal environments where sea air can corrode traditional lighting fixtures.

The visual effect created by the lamps has also led local authorities to explore additional cultural and artistic applications. While the 168 Golden Coastline installation primarily focuses on roadside lighting, officials are discussing possibilities for themed artistic installations in other scenic areas. Similar projects in other parts of Zhejiang Province have combined glow-in-the-dark materials with cultural motifs creating artistic displays that blend folklore, marine ecology, and regional history. If adopted along the Golden Coastline, such expansions could make the area even more distinctive and appealing to travelers.

The project has also captured the interest of environmental analysts, who point to the installation as an example of sustainable tourism development. Traditional lighting systems consume energy continuously and require regular maintenance. The solar and photoluminescent system used here stores natural daylight and re-emits it as visible light. This reduces the overall energy burden, minimizes carbon emissions, and supports local sustainability goals. For a coastal region focused on preserving its natural beauty, the approach aligns with long-term ecological protection strategies.

Already, the project is generating measurable results. Visitor numbers have reportedly increased and travel-related businesses such as guesthouses, restaurants, and roadside kiosks are benefiting from the extended evening activity. The route has also become a popular location for night photography tours where travelers capture long-exposure photographs that highlight the glowing markers against the coastline. Several local travel blogs have listed the installation among the top new attractions in Zhejiang.

As the 168 Golden Coastline continues to evolve, the installation of the photoluminescent lamps marks an important milestone. The project demonstrates how thoughtful technology deployment can enhance the natural beauty of a landscape, improve visitor experience, and stimulate local tourism without compromising environmental integrity. With increasing attention from both the public and the tourism sector, Zhejiang’s luminous coastline may soon become a model for other scenic routes seeking sustainable innovation across China.